Mission & Culture

Our team prides itself on embodying our mission, “We are a people company with an intense passion for improving our customers’ businesses and enhancing our team members’ lives.”

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A Culture of Nurture

Advance's mission reflects our philosophy that places equal importance on the well-being of our team members as it does on the customers we serve, "We are a people company with an intense passion for improving our customers' businesses and enhancing our team members' lives". This guiding principle enables us to cultivate what we like to call "A Culture of Nurture" that empowers our team to be the best version of themselves - both during and outside of work hours.

This culture transcends our team and can be felt by our customers each and every day. Sure, we provide them with best-in-class office technology, workflow solutions and IT services, but what we truly provide them, is ourselves. Us. Fully. In the form of real human support and honest-to-goodness integrity and graciousness. As such, we strive to be (and believe that we are!) a huge part of their opportunities and successes.

As we grow and evolve our business, we don't just take new clients on, we choose them as much as they choose us. We make sure their values work with ours. Those values needn't be the same, but they must align. Because if they don't, we know, as hard as either of us tries, things probably won't end up well. And we are driven by doing things right. And good. And well.

This philosophy, this drive, this culture... it comes back. That's the beauty of it. When we're better, our clients are better. And when our clients are better,  they feed our want to be even better still. It's the great vice versa. The yin and yang. It's what a truly sincere and nurturing culture does. It fuels itself. And others.

Proudly Family-Founded

Local legends, Alan and Lois Elkin, founded Advance in 1964. Since then, the Elkin family has carefully built Advance to what it is today. Watch this video, produced for Advance's 50th Anniversary in 2014, to hear the incredible story of how founders, Alan and Lois built Advance through passion and care for our customers. While Alan and Lois sadly are no longer with us, the passion and culture that they devoted their lives to building continues to be the bedrock of Advance's success today.

Jeff Elkin, president of Advance, stands in the IT control room at the business solutions provider's headquarters in Cockeysville. (Photo by Steve Ruark)

As business has transformed, Advance has remained true to an exceptional customer experience but evolved what we offer to align with the changing needs of our valued customers. The Advance team has built unparalleled services to support the needs of businesses today including best in class Managed IT and Managed Print Services offerings for our customers.

When it became clear that the next generation of the Elkin family wouldn’t be joining Advance, Jeff embarked on a mission to find the best partner to carry forward Advance's unique culture and values. After an extensive search process, Jeff found Flex Technology Group, an organization that aligned perfectly with Advance’s vision. This strategic partnership allows Advance to retain its unique culture and identity while gaining access to the extensive resources, national footprint, and manufacturer support of a much larger organization.

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Serving our Community

Find out how Advance activated its 170 employees to provide greater support to local nonprofits and the causes that they believe in.

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We Live and Breathe for the Future

Advance is committed to providing customers with environmentally conscious products and lower-impact workflows and processes. That’s why, as agents in promoting sustainability, we find ways to be greener, more productive members of the community we serve. We’re proud to say we live and breathe “green” too!

Awards & Recognitions

Get in touch with Advance today.

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